About Jodi Kaplan

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10 Client Requests You Should Always Refuse

If you’re starting out, or desperate, it can be tempting to take anything and everyone that comes along. But, there are some client requests that should be refused at all costs.

They’ll cause you more grief than they’re worth. Here are some of the top questions they ask. If you get any one of these requests from a prospective client (or a current one), say no!

1. Can you write/design some sample pages for me?

Asking for samples of previous work done for other clients is perfectly OK and legitimate. Potential clients need to check your writing style or design skills and see if it fits what they want. Work on spec tells them you don’t value your work. They won’t either.

2. Can you reduce your prices?

Sure, if you reduce the work involved. Send bargain hunters elsewhere. Instead of cutting your prices, focus on the value your customers get. Make the offer so good, turning you down would be crazy. Turn them into raving fans.

3. Will you register and host my site?

No! It’s not good for the designer, or the client. If you’re hosting it, they think you can control everything that happens. You’ll get calls at all hours. If you’re away or sell the business, the client is left hanging. From the other side, I’ve had clients whose developer disappeared, leaving them stuck when they wanted to update or move their own sites.

4. Can I pay for my project from my sales?

You can’t guarantee whatever it is will sell. Would an architect design your house on the chance you might pay them? No, they wouldn’t.

5. Do you want to join my new business? I have a great idea!

It may be a brilliant idea, or the guy may be full of ideas, but lack the know-how, the persistence or the drive to execute them. Tread very, very carefully.

6. Can I pay the entire balance after you finish?

No. Set milestone payments. 50% up front (or maybe 1/3 if it’s a big project), and the rest on completion. Final delivery after receiving the last payment.

7. Can you do this super-fast for the same price?

FedEx charges more than the post office. For regular delivery, charge regular prices. If you want to take rush jobs, charge a rush rate premium.

8. Can you create a brochure/web site everyone will like?

You don’t want to appeal to everybody. You want to appeal to “your people”, your ideal customers.

9. Can we do the design first, and then write the copy?

Not a good idea. The words have to fit the design, not the other way around. It’s a lot easier to edit copy that’s too long than it is to redo design elements.

10. Can you [create huge project] for free?

Free has gotten tricky. Giving away free, general information spreads the word about your services and your expertise.  For example, I’m happy to answer quick questions from readers, and have answered dozens of questions on LinkedIn and Marketing Professionals without being paid. If you have a question, email me here.

I also write a blog and helped out writing and editing on Triiibes projects.

And, you may want to help out a charity or a good cause without payment (do ask for a testimonial though).

However, you do have to draw limits. All free all the time (or most of the time) won’t feed you.

Freebie Friday: What Matters Now

A few months ago, Seth Godin got 70 big thinkers together to share their thoughts, secrets, and ideas about what’s important. They include Seth himself, Dan Pink, David Meerman Scott, and Gary Vaynerchuk.

It’s called What Matters Now and it’s full of ideas that will inspire you, change the way you look at the world, and get you going for the new year.

Get your free what-matters-now-ebook.

Or, if you’d prefer a real, hold-in-your-hands, curl up on the couch, printed book version, you can buy it here. All proceeds go to Room to Read.
what matters now
Read it and send it to your friends. Share how it inspired you in the comments.

Do You Make These Common Marketing Mistakes?

On tap today, marketing mistakes. Learn what you should never do when using social media, the 7 deadliest web copy mistakes, and the worst marketing email (ever).

One Thing You Should Never Do When You’re Using Social Media

7 Deadly Web Copy Mistakes

How to Pull Your Marketing Out of the Mud

The Worst Marketing Email. Ever

The Top 12 Reasons Your Marketing Failed

Happy new year to all of you!

See you in 2010 with a super-deluxe Freebie Friday.

Image: Avolore

How to Get More From Your Email Marketing

email marketing

Find out how to avoid common email marketing mistakes, get some marketing tips from your spam folder, and learn how to write emails that make more money.

Avoid These Seven Email Marketing Mistakes These common goofs can wreck your email marketing campaigns (sometimes before you even start).  Find out how to avoid them.

Email Writing Tips from Spammers Think about it, there are millions of email messages sent each day, much of it spam.  They stay in business, so they must have some ideas worth stealing.

15 Tips For Writing Emails That Make Money Want to earn more from your email marketing?  Here are fifteen ways to get higher open rates, better conversions, and more readers.

Build a Qualified Email List for Free. Of course, you can’t do much email marketing until you build a list. Find out how to do that, without spending a fortune (or making the mistake of buying lists).

 

Image rannay

Creative Ways to Write Great Headlines

Today is the second in this week’s roundup series. The theme this time is headlines. Here are five posts with tips on writing headlines, starting your sales letter with a bang (and going beyond the headline), and some unusual sources for headline inspiration.

7 Easy Ways to Write Great Headlines

Never-Fail Headline Writing Tips

Start Your Sales Letter with a Bang

7 Secret Shortcuts for Writing Great Headlines

102 Great Headlines

Image: gracey