I can’t read the text, but that newspaper must be pretty interesting if he wants to read it while swimming. If you’d like your readers to be as hooked as he is, you’ll need a great headline to start your sales copy.
Here are some tips for writing great headlines for your posts, your ads, or your emails.
Make them curious
Curiosity is bad for cats, but good for people. Write something odd, or unexpected, and your readers will want to find out more about it.
One way to do this is to put two or three things together in a new way. Or, combine subjects that don’t seem to belong together at all.
The Yogi Berra Marketing Guide
The only way to find out what in the world Yogi Berra has to do with marketing is to read the post.
The Pajamas, The Lizard Brain, and the Employee Manual. Certainly a strange combination. The only way to find out what it’s about is to click the title.
Ask a question (without a clear answer)
Asking a question that the reader can’t immediately answer arouses both interest and curiosity.
What are those common marketing mistakes anyway? If you don’t read the post, you’ll never know.
And what the heck do clients have in common with fish? There’s only one way to find out.
Make a big promise
Tell people you’ve got secret, long-lost, or critical information about a topic of great interest. Appeal to their desire for knowledge that most people don’t have.
PROMISE INSIDE INFORMATION OR solve a big problem
Graphic designers and businesses have been fighting over logo size since the beginning of advertising. If you want your audience to read your article or post, use a headline that addresses something that really bothers them (and offer a solution).
Many marketers misunderstand the FTC CAN-SPAM rules. Getting it wrong can be an expensive mistake. This article promises valuable information that will keep you from making those mistakes.
Appeal to self-interest
The first headline sets up a contradiction. How can giving something away for free lead to more money?
The second two headlines work because they appeal to strong, common desires: to earn more, and to beat the odds (make more money even when the economy is poor).
Try these on your own posts. You’ll get headlines so good, your readers will want to take your work everywhere—even swimming.
Photo compliments of: inju
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