How to Write Headlines Your Readers Can’t Resist

reading the newspaper

I can’t read the text, but that newspaper must be pretty interesting if he wants to read it while swimming. If you want your readers to be as involved as he is, you’ll need a great headline.

Here are some tips for starting your post, your ad, or your email with a headline that’s so good, your readers will take it everywhere (even swimming).

Make them curious

Curiosity is bad for cats, but good for people. Write something odd, or unexpected, and your readers will want to find out more about it.

One way to do this is to put two or three things together in a new way. Or, combine subjects that don’t seem to belong together at all.

The Yogi Berra Marketing Guide
The only way to find out what in the world Yogi Berra has to do with marketing is to read the post.

The Pajamas, The Lizard Brain, and the Employee Manual. Certainly a strange combination.  The only way to find out what it’s about is to read on.

Ask a question (without a clear answer)

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Make a big promise

Tell people you’ve got secret, long-lost, or critical information.

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Announce something new or solve a big problem

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Appeal to self-interest

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Photo compliments of: inju

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