What Every Marketer Should Know About Email Campaigns

Did you know that email marketing is one of the fastest ways to get sales? In fact, it’s 4 to 5 times more profitable than RSS subscriptions. However, it has to be done with some care. Make a mistake, and you’re labeled a spammer. Mail too often and people will unsubscribe. Here are some tips on how to do it right.

How to Build Your Email List Grow your own list (for free).

15 Tips for Writing Emails That Make Money Tips for writing better subject lines, how to format your “from” line, plus how to get (and keep) your readers’ attention.

Are Autoresponders Good or Evil? Tips for using autoresponders to communicate with your customers and improve your service

Freebie Friday: Email Marketing Response and Open Rate Report Answers to some of the most common questions I get asked about open rates, clickthroughs, and the best time to email.

Why Your Last Email Campaign Got Trashed How to improve open rates and stay out of the spam filter.

What Response Rate Will I Get? How to estimate your earnings from your email campaign.