About
I’m Jodi Kaplan. That’s me on the right with my silly sunglasses. My friend Tom thinks they look like an ornithopter (a plane with wings that flap).
About the Fix Your Broken Marketing Blog
This blog is dedicated to helping small small creative businesses and freelancers who have been spending money on web sites and brochures, but not getting the results they want.
It’s designed to teach creative services businesses how to turn expertise, skills, and desires into dollars.
I won’t tell you how to run a big, splashy ad campaign. I spent years running direct marketing campaigns and I believe strongly in marketing you can measure (rather than throwing time and money at the wall to see what sticks).
I’d rather focus on helping businesses with little things that can make a big difference in your earnings: developing a niche, retooling a brochure, and fixing “broken” web sites.
Favorite topics:
- fixing web design mistakes that hurt sales
- finding a marketing niche (and earning more money)
- avoiding expensive marketing mistakes
- marketing your services without selling your soul (or your house)
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A Quick Tour
Here are a few links to get you started:
27 Free Marketing Ideas You Can Use Right Away
The $100 Marketing Campaign That Packed the Room
10 Steps to Landing Page Failure
Free marketing ebooks!
Secrets of Writing Killer Copy
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About Jodi Kaplan
Jodi has been in the marketing business for over 20 years. She started out in direct marketing at Drake Beam Morin (an outplacement firm). when her boss challenged her to learn the essentials of direct marketing, design, and large-scale postage (the most frightening part) in six months. She did it in three, earning a promotion and a raise.
She later moved on to The Economist, where she successfully marketed conferences, research reports (at up to $495 each), and high-end business newsletters (up to $1,000 a year).
Two years later, she joined The Direct Marketing Association (DMA), where she often earned record event registration (with budgets as low as $100). After leaving the DMA, she headed out on her own, and she’s been writing copy, creating marketing campaigns, and boosting small businesses ever since.
Her mission is to help small creative businesses improve marketing and earn more, without spamming or being obnoxious.
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