About Me

Hi, I’m Jodi Kaplan and I run The Fix Your Broken Marketing blog.

I’m a direct marketing copywriter, a marketing strategist, and an email marketer.

I started in direct marketing, so I know that conversion is what really counts. Impressions are fine, email open rates are good, but if they don’t click (or call) you don’t make money.

I write copy that gets more sales, and deliver it along with marketing strategies that will help you get more clients, focus your marketing efforts, and even earn more money with fewer clients.

I got my first computer when they were the size of living rooms.  There was no “cloud” back then; software as a service required a direct data line connection between the mainframe and the client.  The phone bills were tremendous.

I moved on to marketing over 25 years ago, starting in direct mail.  Old fashioned you say? I’ll let you in on a secret.  Internet marketing is just direct mail – with jet propulsion.

I was working at Drake Beam Morin (an outplacement firm). when my boss challenged me to learn the essentials of direct marketing, design, and large-scale postage (the most frightening part) in six months.  I did it in three, earning a promotion and a raise.

I later moved on to The Economist’s research and conference division, where I successfully marketed conferences, research reports (at up to $495 each), and high-end business newsletters (up to $1,000 a year). Two years later, I joined The Direct Marketing Association (DMA), where I often earned record event registration (with budgets as low as $100).

After leaving the  DMA, I headed out on  my own, and I’ve been writing copy, creating marketing campaigns, and boosting small businesses ever since. My mission is to help small technology businesses like yours improve your marketing and earn more, without spamming or being obnoxious.

Now, I work with small technology companies and partner with designers and web developers to help them improve their marketing and convert more visitors to sales. Find out more about who I work with and problems I solve.