I’m Jodi Kaplan. That’s me on the right with my silly sunglasses.  My friend Tom thinks they look like an ornithopter (a plane with wings that flap).

This blog is dedicated to helping creative businesses and freelancers like you. You’ve got skills, and lots of talent, but you’ve been spending time and money on web sites and marketing, without getting the results you want.

I won’t tell you how to run a big, splashy ad campaign. I spent years running direct marketing campaigns and I believe strongly in marketing you can measure (rather than throwing time and money at the wall to see what sticks). I will tell you how to avoid common marketing mistakes, and how to get more sales, more clicks, and more signups.

What you’ll learn from this blog

• common web design mistakes that hurt sales
• email marketing – what average click through rates, response rates, and open rates to expect
• email newsletter how-to tips
• effective calls to action (and what that means)
• niche marketing tips (and why you need one)

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About Jodi Kaplan

Jodi has been in the marketing business for over 20 years.  She started out in direct marketing at Drake Beam Morin (an outplacement firm). when her boss challenged her to learn the essentials of direct marketing, design, and large-scale postage (the most frightening part) in six months.  She did it in three, earning a promotion and a raise.

She later moved on to The Economist, where she successfully marketed conferences, research reports (at up to $495 each), and high-end business newsletters (up to $1,000 a year).

Two years later, she joined The Direct Marketing Association (DMA), where she often earned record event registration (with budgets as low as $100).  After leaving the  DMA, she headed out on  her own, and she’s been writing copy, creating marketing campaigns, and boosting small businesses ever since.

Her mission is to help small creative businesses  improve marketing and earn more, without spamming or being obnoxious.

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