It’s all true. All of it.
Friday Fun: Stuff New Yorkers Say
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What Every Email Marketer Should Know
After Tuesday’s post, you should know quite a bit about email marketing lists. But the list isn’t everything; you’re going to need copywriting, an offer, timing (when to send), and formatting.
How do you sort out all of that? I have a free (yes, free) 10-part course that can help you do just that. It’s called the “Smart Email Marketing Course.”
No tests, no quizzes, and no term papers; just lots of great information that will help you stay out of the spam filter, get more people to open your emails, and boost the number of clicks you get. Find out more here.
Tuesday Travels: Secrets of Email Marketing Lists
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“The money is in the list.”
You’ve probably read that a lot. I know I’ve said it a lot. It means that the list you rent (or build) is the most important part of your marketing. A bad list means bad results (you’ll never make money trying to sell parrot food to cat owners).
Here are some tips on email list building and marketing.
Start Your Email Newsletter Without an Opt-In List- what if you don’t have a list? or you’re just starting out? then what?
How Big Should Your Mailing List Be? – how many people do you need? is bigger always better?
The Truth About Buying Email Lists – there are plenty of lists for sale and for rent; should you use them?
The $100 Marketing Campaign That Packed the Room – you don’t need a big budget (or a big list) to get great results
Friday Fun: Presentation Fail
If you’d rather not have this happen to you, get Chris Landry’s free ebook “Killer Slides.” You’ll never give a boring, predictable presentation again.
The One Rule Your Writing Must Follow
You hear it often.
Everyone seems to agree on it.
It’s the only way that you’ll get attention. If you don’t follow this rule, your sales letters won’t be read.
It’s funny how everyone says the same thing, and repeats it knowingly.
They said the same thing in Claude Hopkins’ day, back in 1920.
It’s too long
People won’t read it. It’s too long. You have to write shorter sales letters or posts. Nobody will read long ones. Some bloggers go so far as to include word counts and estimated reading times on their posts (don’t worry, I’ll only take up 3:31 of your time!). There’s even an internet abbreviation: TL, DR (too long, didn’t read).
It’s a trap
Readers avidly devour each Game of Thrones installment, despite the fact that the books are about 1,000 pages long. A friend told me she read Shantaram in a few days (even though it’s 944 pages), because she was so entranced by it.
It’s not the length
The length of your email or sales letter, or post, isn’t what stops people from reading all of it. People don’t turn away because something is long. They leave because it’s dull. If you keep your readers’ interest, they’ll read every word. Bore them, and they’re gone.
Format for the screen
If you’re used to print, you will need to make a few changes for the web. Break up the paragraphs into smaller pieces. Use more line breaks, and more subheads. It’s easier to read on a screen that way.
Good enough to share
Memorable, interesting posts (even ads) get shared, read, or watched over and over. The length isn’t relevant. Don’t worry if it’s long; just make it interesting.
Meanwhile, if you could get George R.R. Martin to write faster, I’d appreciate it!