“Make the logo bigger!”
You’ve heard it countless times. You roll your eyes.
You think, oh Gawd, not again! They’re throwing off my design. It’s gonna look dumb. Why oh why do clients do this???
Here’s the Secret
It’s not that they’re foolish or have no appreciation for design. It’s just that they’re human beings.
The Sweetest Sound (or Sight)
Dale Carnegie said that “a person’s name is to that person the sweetest and most important sound in any language.” “The average person is more interested in his or her own name than in all the other names on earth put together. ” It’s a proven way to get better responses, whether in marketing or in conversation. You wouldn’t turn around if someone yelled, “Hey you,” but you would if they called your name.
It works for logos too. They want the logo big because it’s their name, or their identity, or their company (that they worked so hard to build). They have an emotional relationship with the logo (just like with their name).
So, the next time someone wants the logo bigger, be patient (and understand why they’re asking).
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