About Me

Hi, I’m Jodi Kaplan and I run The Fix Your Broken Marketing blog.

I’m a direct marketing copywriter, a marketing strategist, and an email marketer.

I started in direct marketing, so I know that conversion is what really counts. Impressions are fine, and email open rates are good.  But, if they don’t click (or call) you don’t make money.

I write copy that gets more sales, along with marketing strategies that will help focus your marketing efforts, and even allow you to earn more money with fewer clients.

It all started over 25 years ago, when my boss at Drake Beam Morin (an outplacement firm) challenged me to learn the essentials of direct marketing in six months. I did it in three, earning a promotion and a raise.

You may think that direct marketing is old-fashioned marketing. I’ll let you in on a secret.  Internet marketing is just direct mail — with jet propulsion.

I later moved on to The Economist’s research and conference division, where I successfully marketed conferences, research reports, and high-end business newsletters (running up to $1,000 a month). Two years later, I joined The Direct Marketing Association, where I often earned record registration (with budgets as low as $100).

After leaving the  DMA, I headed out on  my own and never looked back. My mission is to help small businesses like yours improve your marketing and earn more, without spamming or being obnoxious. I also partner with web developers and creatives to form a “one-stop shop” marketing agency.