Image by Sean MacEntee via Flickr
We all hate spam. But there are some lessons to be learned from the spam folder.
What are spammers good at?
Heart-pounding subject lines
They write subject lines that immediately grab your attention and elevate your pulse rate. I recently got one purportedly from Paypal. It said, “Receipt for your payment to Avira.” I’d made no such payment.
It was a trick to get me to open the email, login, and give the spammer my login info. Which I didn’t do.
Relevant and immediate
It certainly got my attention though. It was relevant (I have a paypal accoount). It had a cleverly disguised need for action. The idea was to look at it, think payment?! what payment?! and then run and check.
Authority
It looked trustworthy. The “from” field said “Paypal.” The subject line was in the same format that the real Paypal uses. People know and trust Paypal.
The truth is, you can learn quite a bit about marketing from a spammer. Check out these seven marketing ideas from the spam folder.
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