Today’s Freebie Friday is a free report from Brian Clark of Copyblogger, called Authority Rules. Nobody likes a hard sell (including Google). However, if you want to build trust of both search engines and people, you’ll need to establish yourself as a positive, helpful authority in your niche.
- gain Google’s trust and rise in search rankings without black hat tactics, keyword stuffing, or “gaming” the system
- sell without “selling” (you teach instead)
- develop cornerstone content
- write for search engines
- befriend influential people in your niche