Earn More Money Marketing to Fewer People

euros imageLess gets me more? How can that be?

Focusing on a small group of people, instead of trying to sell to everyone, can actually get you more business. You need a niche.

But how do you find one?

Find your passion

First of all, think about what you like. Is your passion for design in a particular industry? Are you more drawn to pharmaceuticals? Or does your heart beat faster when you work on something for the music industry? If you’re passionate about something, the joy will come through in your work. You’ll be happier, and so will your customers.

Narrow it down

Next step is to narrow it down. Music is a big topic. Do you want to focus on big labels? Or up-and-coming indie country music artists? Be as specific as possible.

Check the market

Do some research. You may have a great idea, but there’s no sense going ahead with an idea without a market. So, do a little research to find out if a market exists. Here are some tools.

Market search tools

Become known as a specialist in a particular field, and you’ll be the go-to company.  “Oh yeah, she’s the green exhibit designer.”

Next, you’ll need to figure out how to build trust in your chosen niche.  More on that tomorrow.