Five Web Rules You Should Never Break

Rule Number One

Own  your own code.  If you use a designer, get a copy of all the files, graphics, forms and other materials that make your Web site work.  If you have a disagreement or the designer leaves town,  you still have everything you need to manage your site.

Rule Number Two

Own your own domain name. Register your site name in your own name; not your web master’s, and not your designer’s.  Same reasons as rule number one apply.

Rule Number Three

Find a designer that fits your needs. Use someone who is responsive, has a style that fits your own, with fees that match your budget.  Don’t use the “best in town”, unless that’s the best for you.

Rule Number Four

Find a copywriter whose style and skills fit your product. Don’t use a speechwriter to write a Web site, or someone with an extensive background promoting baby products (unless you sell baby products).

Rule Number Five

Pay your vendors based on milestones, not all at once. Set up a schedule for payments, generally an initial payment to start, a second payment on completion of a draft (or initial set of designs), and a third payment on acceptance of final copy or completed design.

Photo: http://www.flickr.com/photos/djbrady/1205847589/

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