About Jodi Kaplan

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10 Ways for Freelancers to Use Google Hangouts

Webcam

Image via Wikipedia

Have you tried Google Hangouts? They may replace Skype, even WebEx and high-end conference programs.

Sure, you can just hang out and have fun.  But, you can do lots of other things too.

1.  Host conference calls.

Talk to people face to face, even if they’re in other countries, or opposite sides of the world.  Best part: up to 10 people can hangout and see each other, and it’s free. If they don’t have video, or are stuck behind a corporate firewall, you can call them directly from the hangout (free for calls in the US and Canada).

2. Have a book group.

I have a business book group every Friday.  Last week, we read Uncertainty: Turning Fear and Doubt into Fuel for Brilliance by Jonathan Fields (affiliate link) and he was kind enough to join us live for our discussion (with a giant Buddha behind his head)

3. Mastermind group/brainstorming

Use it to set goals, brainstorm, and even share documents and drawings.  If you use the Google Hangout with extras, you can create Google docs, edit, draw, and share as you work.

4. Hold a class or training session

Your students, or company colleagues can see what you’re doing, ask questions, and give you feedback in real-time.

5. Promote your business on Youtube

Record what you’ve done (assuming everyone agrees and knows what you’re doing) and post it automatically to Youtube.  Use it to create mini-movies, collaborate on a video, or a song, to teach something, or promote your business.

6.  Status meetings/year-end wrap-ups

Go over the past year, or a project you’re working on.  Do an “after-action” review on a recent project.

7.  Host a business breakfast or lunch

Invite several of  your clients to join you for lunch. Put together people who might be able to help each other (a furniture store and an interior decorator, for instance).  They bring a bag, you help them grow their businesses.

8. Networking

Get together with other writers, designers, or coders.  Share tips on the best places to get published, how to deal with difficult clients, or just talk shop.

9.  Feedback

Just launch a new product?  Or want to know what your beta testers think?  Get them together in a hangout and see their real-time reactions (the good, the bad, and the really needs to be fixed fast).

10. Holiday party!

So, you’re a freelancer and work with people in other states or countries.  Have your holiday party on a hangout.  Bring your own snacks (you may not want to do this on air!)

Update: Since this post was inspired by Laura Spencer, I promised her I’d add her own post on the subject once it was published. So, here’s The Freelancer’s Ultimate Introduction to Google Plus Hangouts, with more in-depth tips on what you’ll need, how to use them, and how to set one up.

Tuesday Travels: Web Design Templates and Tools

Lower case ‘a’ from Adobe Caslon Pro, superpos...

Image via Wikipedia

Web design inspiration to get your brain humming with ideas

Catalog of free open-source fonts why stick with the same old boring fonts (or old web limits), when you can have fun?

Typography calculator – so you know what line height to use between your paragraphs (you know, leading, back in the day). Enter your type size, and the width of the page, and get suggestions. It will even display the results in the appropriate font face.

Inexpensive or free wordpress themes. These are modern, and minimalist designs. The site comes up in German, but there’s an English option.

How to Write a Landing Page Guaranteed Not to Sell

No SaleEver wish you didn’t have to bother with a landing page?  They’re sooo much work.  Writing them.  Designing them.  Tweaking them.  What a pain.  And if  you make a sale, well you might actually have to do something.  Ugh.

Don’t worry.  Here are 10 tips on how to get a bad landing page that will hardly ever sell anything!

1. Don’t use one

Why bother anyway?  Just send everyone right to your home page.  They’ll eventually find what they want, or maybe they’ll just leave your site completely and not bother you.

2. Write a boring headline

Use something like “20 Years in Business” or “We Stock Computers.”  If you don’t stand out, or give any sort of benefit, your headline, and the rest of the page, will be ignored. It’s hard to write headlines your readers can’t resist.

3. Talk mostly about yourself

Your visitors came to your site right?  They must want to know all about you then.  Tell them about your new puppy, or that great new cereal you had for breakfast.  And, of course, don’t forget to include the details of your recent colonoscopy. Never run the one-minute marketing test.

4. Never discuss what the reader gets

They’re here to find out about you (see point #3).  Why bother talking about what  your visitors will get from  your product?  Just tell them how proud you are about making it and how long it took.

5. Outsource design to an 8-year-old

A trained designer is too expensive.  Hey, your nephew is into the Web, why not let him take a crack at it? Tell him to use really small, light-colored type.  The closer they have to look, the more attention they’ll pay to your words.

6. Write the copy yourself

You learned how to write in second grade.  Anybody can put words on a screen.  Writing doesn’t matter, why not save some money and do it yourself.  And, who knows your products (and how great they are) better than you?

7. Sell to everyone

Picking a niche market is for sissies.  Everyone will want your product!  Who wouldn’t want tap shoes for cats?  Don’t try to pick just one niche, that’s way too limiting.

8. Gobbledygook for the win

The more jargon and insider words you use, the smarter you look.  Pepper your copy with lots of buzzwords and phrases like “forward-looking companies invest in three-dimensional management resources.”

9. Don’t use testimonials

Real opinions from real people never swayed anyone.  And never include pictures either.  They’re not terribly believable.  Neither are full names.  If you must use testimonials, just the initials are fine.

10. Write big blocks of text

Put it in big, long paragraphs.  Run them all together on the page, and use lots of complex sentences.  Go crazy with commas, semi-colons, and colons.  Show off all those fancy words you learned in school.  Never say “confuse” when  you could “obfuscate.”

What?  You’re not buying any of this? Good! Check out these pages to learn how to write landing pages that do sell:

The Simple Five Step Formula for Effective Landing Pages
How to Write a Landing Page
What do Landing Pages Have in Common with Grade School?

P.S. Thanks to Lorraine Thompson for the inspiration.

Black Friday Goodies!

An icon from icon theme Crystal Clear.

Image via Wikipedia

How much time do you spend thinking about your web site host?  Probably not much.  You pay the bill every month and move on.

Until something goes wrong.

You mess up your site up because you fiddled with code you shouldn’t have touched.  I know I have!

You might even wake up one morning and find that your blog has a theme, but the content is missing.

This happened to me once.  My heart was beating so fast, I thought it would pop right through my chest.

I called Hostgator, and they fixed it in a few minutes.  Whew!

Suddenly, my web host mattered a lot!

Hostgator backs up my files regularly (in the background).  And gives me easy tools to manage my business site, run two blogs, host video, upload pictures, and get my email from anywhere.

I’ve recommended them to clients and friends for three years and have never heard a complaint.

Hostgator’s staff is also really friendly (even when I do something dopey).  They’re in Houston, Texas (so they speak English that I can understand).  And, they answer the phone quickly too.

As a bonus, they’re having a special Black Friday sale.  Hosting is 50% off for one day only.

If you pre-pay, the prices are as low as $2.48/month for shared hosting.

It starts at 12:01 AM Central Time (that’s -6 GMT) and ends at 11:59PM CST Friday, November 25th, 2011. You don’t even need a code, it will be added automagically when you sign up.

Sign up here to get it.*

 

 

*You get a great deal, without going to a mall, and I get hot chocolate money.

Tuesday Travels: Cool Tools for Freelancers

CreativeTools.se - PackshotCreator - Pens

Image by Creative Tools via Flickr

This month’s cool tools range from live chat to a dashboard widget.

Olark Add live chat to your website. You can talk to prospects or readers, and answer questions.

Gaget A dashboard widget that lets you see your Google Analytics data right on your desktop (Mac only).

Submit my press release/ A twist on the usual press service, this one lets you include video, distribution on their Facebook page, and inclusion in their Twitter stream.

Auditorium Notes An iPad app that lets you save both written and audio notes from a presentation or a conference. It has audio bookmarks so you can take note of important points and easily find them later.