Freebie Friday: What Matters Now

Posted on January 1, 2010 by Jodi Kaplan

A few months ago, Seth Godin got 70 big thinkers together to share their thoughts, secrets, and ideas about what’s important. They include Seth himself, Dan Pink, David Meerman Scott, and Gary Vaynerchuk.

It’s called What Matters Now and it’s full of ideas that will inspire you, change the way you look at the world, and get you going for the new year.

Get your free what-matters-now-ebook.

Or, if you’d prefer a real, hold-in-your-hands, curl up on the couch, printed book version, you can buy it here. All proceeds go to Room to Read.

Read it and send it to your friends. Share how it inspired you in the comments.

Freebie Friday: 102 Ways to Write Great Headlines

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The headline is the first thing readers see. It can make (or break) the rest of your ad, email, or post. But sometimes, you get stuck. Your brain is blank. You’ve tried 7 different ways to write great headlines, and still nothing.

If that’s you, you’ll love today’s Freebie Friday. It’s a list of 102 headlines from Chris Garrett. All you have to do is download it, pick one, and fill in the blanks.

How easy is that?

Get the list here. No signup or email required.

Freebie Friday: 653 Free Email Templates

Posted on September 25, 2009 by Jodi Kaplan

Continuing with the email marketing theme this week, today’s Freebie Friday features free email templates.

A good layout can get more attention and speed your message past the spam filters, but creating your own can be a pain (especially if you’re not an HTML whiz).

Don’t forget to send a plain text version too (since some images get stuck in spam filters).

600 free email templates: customizable, and adaptable to your customers’ preferred form factor (e.g., tablets, rather than cell phones). Gotta love the “Hari Seldon” welcome.

7 LItmus -tested email templates: these have been checked to make sure they work properly on major email clients, both desktop and mobile platforms, are visible to people who are color-blind, and work in plain text.

Free responsive email templates: 28 templates designed to work well on mobile, some of these are single design, others have multiple options. If you’re technically inclined, you can change them; if not, use them as is.

MailChimp Templates: You can use these 16 free templates out of the box, or adapt them. You will need a MailChimp account, but that’s free so it still counts.

Freebie Friday: Using LinkedIn to Get More Leads

Posted on July 31, 2009 by Jodi Kaplan

We’ve all heard a lot about social networking; joined LinkedIn, commented on forums, or started to use Twitter. But, can you actually get leads from all of this? Or is it just a giant time waster?

Today’s Freebie Friday is a new case study from Marketing Sherpa. It spells out how one marketer uses LinkedIn to raise awareness of their products, qualifies leads he gets, and shares marketing materials (without being pushy and obnoxious). Find out how LinkedIn is different from other networks and lead generation tools and how to tailor your marketing to get more (and better) leads from it.

Hurry to read this (free access ends after August 5th)

Generate more leads with LinkedIn.

Freebie Friday: SEO Fast Start

Posted on June 26, 2009 by Jodi Kaplan

Want to know more about SEO (search engine optimization)?

If you don’t already know, it’s the science (and art) of making your Web site more appealing to search engines. Find the search terms that best describes what your customers are looking for, optimize your site to fit those terms, and you’ll rank higher when people search for products or services like yours. The easier it is to find you, the more traffic, leads, and customers you’ll get.

Today’s Freebie Friday offers some help. It’s an e-book by Dan Theis, with help on mapping out a keyword strategy, optimizing the way your site is constructed, and measuring results.

Update: The 2009 Edition is now live.
Get your copy here.