Catherine on LinkedIn asks:

I need advice on what email newsletter service to use. Mail Chimp and Constant Contact require me to have email addresses that already have opted in. This is my first newsletter so I don’t have this. I have a list of emails from all my business cards. How do i do this?

If you’re starting your first newsletter, like Catherine, it can be a bit daunting. Most email providers want you to have opt-in names for your list, but you’ve got no list, and no permission, so how can you email? You do have a stack of business cards though. Is that OK?

opting in and opting out

While CAN-SPAM technically requires opt-out, rather than opt-in, the top email service providers require that you get explicit permission first. It reduces their (and your) spam complaints and improves email deliverability. Plus, while it’s not legally necessary, it’s much more considerate and helpful to ask first (rather than just starting to shout at people).

how to get email list opt-ins

For clients, or prospects you’re already talking to, send a personal email (don’t do it en masse, and don’t let them see each other’s info), telling them you’re starting a newsletter, and asking them to opt-in to your email list.  Include a few points about the types of topics you’ll be covering, how often you’ll be sending it, and how it will help them.

If they are people you met recently, send a personal email saying it was nice to meet you at X, I enjoyed talking about Y, and including the opportunity to opt-in to your email list (again with info about what they’ll receive).

Then add an email list opt-in form to your blog or website, repeating the bullet points, and asking readers to sign up. Mine includes a free ebook called “Get More Business Now.” Get it here.

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Image by fireflythegreat via Flickr

Email autoresponders can be a great tool. Just set them up, and you automagically send messages to your subscribers. Information, helpful tips, sales messages, all sorts of content.

There’s a small catch

I discovered this recently when I went to update my email marketing course. I uploaded all the new messages to AWeber. And, it immediately started sending them out – to everyone on the list!

Oops!

I (somewhat frantically) called AWeber and they said in order to fix it I had to put a large number as the “last message” in each and every record. Ugh.

Important safety tip

If you want to add to a series that’s been in place for a long time, do one of the following:

• create a whole new list
• delete the “old” subscribers first
• if the list is not too big, add 1001 (or some other large number) to the last message field

If you do mess up

Send an immediate email acknowledging the mistake.  Apologize for the error, and explain how you’ve now fixed it.  Fortunately, everyone on my list took it well (no complaints).  Whew!

Has this happened to you? Have you been frustrated with an autoresponder or email setup?  Tell all in the comments.

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Image via Wikipedia

There are quite a lot of them out there, AWeber, Emma, MailChimp, Constant Contact, etc.

But what should you look for?

And which is the best email service provider?

Or can you just use Outlook or Webmail (hey, those are free)?

Outlook

In the name of all that’s holy (or even not) don’t use Outlook. Please. Angels will weep. There are several problems with Outlook (for this purpose): it’s easy to send your message to everybody (with all the addresses showing); you have to manually add or remove names.

Webmail

This has many of the same problems as Outlook. Plus, your web host may not allow you to send more than 100 emails in an hour. If you have a decent-sized list, it’s a problem.

Why you should use an email service

Delivery

You want a provider with a good record of actually delivering emails sent through their system. Your email doesn’t help you (or your readers) if they never receive it. Check on their delivery rates, and the systems they use to confirm delivery, use of security keys, and attempts to redeliver (if the first attempt fails).

Stats

What stats do they provide? You’ll want to know how many emails were delivered, how many bounced, and how many were opened (the tracking isn’t perfect, but will give you a rough idea). Can you see exactly who opened your message? You’ll want this so you can see if there’s a pattern, which messages or topics are most popular, or convert best.

Autoresponders

An autoresponder allows you to send out a series of messages automatically. This could be a course, a series of newsletters, a welcome message, or anything you like. You set it up and forget about it.

Customer Support

Look for lively forums, an in-depth FAQ or answer center, tutorials, and videos to help you get started. If you’re still stuck, you want a company with lots of live people to help on the phone, and with long hours (in case you’re not in the same time zone). I know many offer “live chat,” but I personally find it easier (and faster) to talk. It also leaves my hands free to open windows and type.

Database Download/Upload

They’re your names (and it’s your list). Look for an easy way to back it up and download it. Some ESPs let you upload your own names and add them. I personally think this is a bad idea (AWeber doesn’t allow it, MyEmma does), as it’s easy to abuse by signing people up without their permission.

Pricing

Pricing, is of course, important. Some charge a flat fee, others charge by volume (how many messages you send, how often you send them, or how big your list is).

AWeber
A one month $1 trial offer (affiliate link).  After that, it starts at $19 a month, but you can send as many emails as you like.

MyEmma
Charges by volume, but gives a 20% discount to non-profits.  Monthly fee for 1,000 emails starts at $30.

MailChimp
Free if you keep your list under 2,000 names, and agree to have their badge on every newsletter. Some of the functions and design options are also limited. Nonprofits and schools use this quite a bit for internal messages. If you want all the features (and no badge), it starts at $10 a month for 0-500 subscribers. but includes free simple surveys, and social sharing tools.

ConstantContact
Starts at $15 a month and has nonprofit discounts. For additional fees, you can add surveys, a stock image library, and a web-based email archive (to make your emails into web pages).

All offer price reductions if you pay in larger blocks (quarterly or yearly, rather than monthly).

Templates

Many providers have pre-designed templates you can use for your messages.

AWeber
Use one of their templates (they have over 150), or use your own. You can also create sign-up forms that match your newsletter layout.

MyEmma
Asks you to pay an upfront design fee (at three different price levels) to get a customized template. A good choice if you’re not a designer, or don’t have one on staff.

MailChimp
Templates that you can customize, or even download and work on in your own text editor.

ConstantContact
Add your own logo, colors, etc. to their existing templates. If you want something that’s one of a kind (truly custom), they will charge you for it.

You may use all of these features, or not, but print this out and keep it handy (or bookmark it) when you’re making a decision.

Email me privately for personal help.