How to Put Your Email Marketing on Automatic Pilot


Image via Wikipedia

In yesterday’s cliffhanger, I promised to tell you how to automatically send email mails and market to your readers without lifting a finger. You set it up once, and then let it run all by itself.

The secret?

Email marketing autoresponders.


What exactly is an email autoresponder anyway?

An auto-responder is an email (or a series of emails) you write and schedule in advance. Once they’re written and set up in your email service provider, they go out automagically when a new person subscribes.

You can write as many (or as few as you like).  You can even add to them over time.

How to use email marketing autoresponders

  • Welcome new subscribers to your newsletter

When someone signs up to your newsletter, use an autoresponder message to welcome them.  Tell them a bit about what your content will be, and give them a sample. A follow-up automatic message could ask for feedback on the newsletter, if they have any questions, etc.

  • Teach something

Or, you could develop an e-course, with a series of lessons teaching your readers how to do something.

You can also create a series of inside tips, such as “cheats” for your video game, or how to use your software.

  • Prepare them for a long-term goal

This could be a series of tips on how to prepare for a big life change or reach a goal.  For instance, a series of tips on getting ready to run your first marathon, with exercises, distances to run, the best shoes, what to eat, and so on.

Or, it could be a life change, such as relocating to a new country.  You could send a series of emails on packing, getting visas and documents, finding a new school, taxes, moving companies, etc.

  • Segment your audience

Another option is several separate series of emails designed for your different audiences. This can be based on different levels of expertise, varying interests, or different life stages.

For example, if you run a photography blog you might set up an autoresponder series for beginners, another for gadget lovers, and a third for professionals.  Or, you might separate it by different types of photography: food, portraits, landscape, etc.

What other uses can you think of?