Email can be a disaster (spam), or it can be a great marketing tool. Use it correctly, and you can get great results, at a relatively low cost. Use it poorly, and your name is mud. Here are five tips for using email marketing the right way.
Include a forward to a friend link
Encourage the subscribers you have to pass your newsletter on to their friends and colleagues. Since it comes from a friend, the email is more likely to be opened. Links are OK, but avoid forms, as there’s a potential for spamming.
Add a personal touch to your newsletters
For instance, John Jantsch always includes a book and an album (is that still the right word when everything is digital?) he likes. In fact, I think I’ll take my own advice and start including an interesting book or article in my monthly Quick Tips newsletter.
email.
Multiple subscription options
If you have more than one newsletter, offer readers the option of selecting which newsletters they get. Have a separate list for special discounts (and first notice of new products).
Don’t overdo the promotion
Your readers signed up to get information. Keep everything in balance. If your newsletter is about photography, have two or three articles about photography, and then a link to your new “better portrait photography” ebook.
Link to articles or posts on your blog
Your email newsletter readers may not see your blog. Send them a link to a relevant post. Or, offer the option to get a weekly blog digest by email.
Tomorrow, email marketing lists.
Image thanks to nickobec
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