Forget everything I’ve said about targeting. It is better to “spray and pray”, to make your list as big as possible, reach as many people as you can. Never mind whether they want or need your product. After they see your message 1,000 times they will want it!

Don’t clean your list. Bounces don’t matter. What’s important is that your list is as large as possible.

Never, ever target your audience. If you sell women’s shoes, put your ad everywhere: GQ, Esquire, New York magazine, Cat Fancy, Popular Mechanics. All eyeballs are good eyeballs.

April Fools

Photo adapted from: demi-brooke