“$1,000 cash back on GM cars”
The US car companies are in deep trouble; and they’re trying to get out of it using the same tactics they’ve always used. Someone once said that doing the same thing and expecting a different result is a good definition of insanity.
Their marketing is broken.
If your business is floundering, and the old model doesn’t work, why not try something different?
Where’s the green/biodegradable/100% recyclable car?
Or, the car that’s so easy to maintain, anyone can do it with a few simple tools.
What about the car company that promises its certified mechanics will fix whatever is wrong with your car – or it’s free.
Or the company that let you order options separately (instead of a package).
Why not ask buyers what features they want most? And then sell cars with those features only? Or enable greater customization?
How about dealers that build relationships with buyers by sending birthday cards., or a mechanic that sends flowers after a big bill.
Or, a newsletter with car maintenance tips and reminders to come in for service.
Even if you’re not a car company, you can (and should) stand out. Be the shoe company that gives away a pair of shoes for each pair purchased. Or, the computer company that sends its own, certified tech to fix your computer when it breaks (for free). How about the furniture company that delivers in 5 days (and lets you choose the time)?
Be remarkable (not boring) and people will talk about you.