My dad wanted to buy some energy-saving light bulbs. He found a company online that sold light bulbs which were both energy-saving and bright. It was about 4:30 PM and he called the company because he had some questions about the bulbs.
He wanted information, but landed in… The Twilight Zone.
The system had no direct to operator option. The only choice was to spell out the name of the person you wanted to reach. Since he knew nobody there, he started spelling out common names, “Joe, Bob, Steve, until he finally got a name that matched. Of course, he had no idea if this was the CEO or the bookkeeper, but he left a message.
Why make it so hard for people to find you? Sure an option to spell out a name is helpful, but make sure you add “Press 1 for Accounting” or “Press 2 for Sales.”
Make it easy for customers to reach you, and buy your products, and you’re likely to get more sales. That light bulb company just lost one.