What does Broccoli Dip Have to Do With Marketing?

dipI clicked on a banner ad yesterday: hot cheddar broccoli dip. Sounds delicious, right? It may be, but the link led to an error message. So, I’ll never know how to make that dip.

Before you run an ad, test it to make sure everything works the way it’s supposed to.

More about online advertising on Monday.

Photo: sanctum solitude