The Truth About Google Rankings

upward graphHave you seen websites or blogs with seemingly random words in bold type, such as, “Do you love polar bear keychains? I do.  Here’s where you can buy polar bear keychains.” The words in bold seem to have no particular purpose.  There’s no reason to emphasize them. Is there? Well, there is a purpose, and that’s to try to rank higher in Google.

Rank higher in Google

What they’re doing is trying to catch Google’s attention.  Google’s algorithm “likes” text in larger sizes (such as headlines and subheadings), text in italics, and text in bold.  It uses those signals to tell what’s important about the page and to get a better idea of the subject matter.  People who randomly bold or italicize text are trying to appeal to Google and other search engines so that their pages will rank higher. The repetitive keywords are added in the hope that the post will get a small boost in Google rankings.

Get more attention

Sure, use bold when it makes sense, such as, “There were 500 candidates for the job, and I made the top 5 finalists!”  When  you look at sites with random bolded words, it’s distracting and looks odd. It slows you down (at least it slows me down).  You want them to read, not wonder whether you went nuts with your bold tags.

Robots don’t buy anything

As Sonia Simone put it, “SEO is people.”  I’m all in favor of ranking higher on Google, but not at the expense of human beings. Humans are the ones who will actually read your site (and make a decision about whether to hire you or buy something).  Jonathan Fields ran a test with an article marketing whiz.  She got him on the front page of Google for the keywords she was using.  Great stuff! Except his clicks didn’t change.

What do you think?

Is the bolding OK?  Will we all get used to it? Or is it annoying?  Share your thoughts.

Image by Christian Ferrari

Web Design Decisions: Personal Taste or Market Importance?

Commemorative coffee mug from the festival, sh...

Image via Wikipedia

Ever wonder how people can stand cheap design? Do you get mad when you see crappy logos, blinking/flashing ads, or weird web design decisions?

Someone on a forum got annoyed recently (I’m changing details) about crappy mugs (he sells nice ones).

How can people use those? I see them in offices or on TV and I want to scream!

He’s confusing personal with important.

Fine quality is important to him. It may not be important to other people. Why use cheap mugs (or cheap designers or cheap writers)?

1) They don’t know any better
2) They know and don’t care
3) Focused mostly on budget
4) Prefer to spend money elsewhere – such as fine tea or coffee to go in those mugs

Creatives vs. marketing (or non-creatives)

You (or I) may think sites such as 99Designs and odesk are a travesty. That doesn’t mean everyone does. And that market may not be best for you anyway. Ignore them. Go find clients who do care. Then convince them you’re a better alternative. Tell them why it’s better for them. Focus on the benefits they will get from a trained designer, not the benefit you get because they hired you.

I personally don’t care about the Liverpool Garden Festival, but somebody else cared enough to make this mug and successfully sell it.

“Personal’s not the same thing as important. People just think it is.” – Esme Weatherwax (bonus points if you get the reference).

Get Legal, Free Photos for Your Blog, Website, or Ebooks

Autumn fallen leaves of Zelkova serrata

Image via Wikipedia

When I first started blogging, I didn’t use pictures on my site.  Eventually, I noticed that lots of other bloggers did, and that it made their posts more appealing.

Using Images, photos, and graphics on your posts catches your readers’ eyes, increases time on your site, and reduces bounces.

If you’re a photographer, you can take your own. If it’s late at night and you need something for a blog post, you’ll need help.

So, here’s a list of places to get legal, free photos for your blog or website.

Tips for using free online photos

Before you use a photo, check the copyright information. Many of these sites offer public domain images, which you can use in any way you like, no strings attached.

Others are creative commons, which allows the creator of an image to keep either all or only some rights to how the image can be used. That means you can use them with restrictions, usually requiring credit and a link to the photographer and the creative commons license.   Also check to see if you can change the image or must leave it as is.

Creative commons photo sources

  • Creative Commons Multiple Site Search:  This is a new photo search tool from Creative Commons.  You can search by keywords, usage rights, and by tags. It looks through Flickr, 500px, and several cultural institutions (like the NY Public Library) all at once. Once you’ve found what you want, you can click on your choice and get the code to import and credit it properly.
  •  Digifeld. My friend Judy Vorfeld (the grammar goddess) also has a site with a collection of photos she’s taken or digitized: she’s got flowers, plants, fish, buildings, vintage cars, and even a covered wagon.
  • Getty Images – this is a big change for Getty, which had a reputation for years as being a fierce protector of copyright. You must embed the image, rather than downloading it, but there are 50 million of them.
  • Death to Stock Photo – This is a freemium model. You sign up and they send free photos every month.  There’s also a paid subscription option (with greater access).

Government photo sources

The US government: Nearly everything produced by the government is copyright-free.

  • Check out NASA (the space agency), The National Forest Service (thanks to Blogging Teacher’s John Soares for suggesting this last one). Just check if there is a photographer credit or if people are pictured (that usually means there are restrictions). NASA just asks for acknowledgement that they are the source.\
  • Or, try NOAA (the National Oceanic and Atmospheric Administration).  The people who watch the weather also watch the seas, the sky, and the coastlines.  They have some amazing photographs, which are copyright free.  All you have to do is credit them when you use an image.

Public domain photos

  •  Flickr Commons: Several public institutions have uploaded public domain photos or photos they don’t care to protect with copyright.
  • Pixabay– Illustrations and photos of nature, transportation, computers, museums, people and quite a few more categories.  All are free to use, without attribution.  You can download them and use them however you like (even commercially); just don’t hotlink.
  • Public domain images – sorted by type (nature, food, computers, flags, etc.).
  •  Morguefile -No dead bodies here, it’s named after the “morgue files” of old clippings, photos, and articles that newspapers once maintained for reference purposes. Photos of nature, people, animals, sailboats, wind turbines, money, and illustrations too.  All are free, without credit required (though I often give it anyway).
  • Open Culture – they’ve put together a list of images, art catalogs, and paintings from The British Library, The Metropolitan Museum of Art, the Riijksmuseum, and more that you can download for free. Check the comments on the page for even more options. And, here’s another post with images from the Getty Museum.
  • Public Domain Archive – Another freemium site.  Sign up to get photos emailed to you weekly, or pay $10 a month for full access. Categories include: business, electronics, architecture, vintage, technology, transportation, and people.
  • Pexels – free public domain stock photos of business, cars, technology, streets, and vintage shots.
  • Gratisography – if you prefer something a bit more quirky, this is the right site for you.  There are images of people with Wookie feet, a goat with its eyes closed tight, a broken robot, and little bunnies as the page loads.
  • New Old Stock – A good source for vintage photos of cowboys, old theatres, and even Gemini Mission Control.
  • The Pattern Library – If you want a pattern/background design rather than a photo, you can get them here.

(Thanks to Blogging Teacher for the inspiration for today’s post).

Update: Zemanta has transformed itself into an entirely different company, but try one of these other options instead.

Secrets of Successful Landing Pages

An eye-tracking Heatmap showing where a subjec...

Image via Wikipedia

A roundup of tips to help you create better landing pages. The image on the top right is a heat map – tracking where people look the most when they view a page. Red is HOT!

Get a Great Landing Page

How to Write a Landing Page

10 Steps to Landing Page Failure

What Do Landing Pages Have in Common With Grade School?

A Surprising Source of Social Media Marketing Secrets

Indonesian magazines at a kiosk in Jakarta.

Image via Wikipedia

Magazines have been marketing themselves for over 100 years. In that time, they’ve learned lots of ways of interacting with readers.

Some insist that paper is obsolete, but those magazines and newspapers still have a few tricks up their saddle-stitched sleeves. The best part? You can adapt those tactics to the web and social media.

Here’s how it works.

Reader surveys

Magazines, especially women’s magazines love to include reader surveys. Readers write (or email now) in with answers to surveys about food, shopping, TV watching, all sorts of things. The readers are happy because they got to give an opinion (people love sharing opinions). The magazine editors get insights into what their readers want, will buy, and will read about. You can do this online too. Ask a question on your blog. Survey your email list. Then post the results.

Quizzes

Ask people to test their skills and knowledge. How much do you know about digital photography? Or Greek myths? Or Twitter? It’s fun – and it’s a super-sneaky “involvement device” – a way to get people to spend more time on your site.

Contests

Give something away. Everyone likes freebies. Offer a blog review to five random people. Encourage people to tweet, Facebook, and share your contest. In this case, online is even better – it’s easier to share and pass along than cutting out pages from a magazine.

Have you run a contest or quiz? How did it turn out? Do you think it’s a good idea?

Headlines

We’ve all gotten tired of deceptive “click bait’ headlines and “one weird trick,’ but magazines have been writing great headlines for years.  They know how to get your attention and persuade you to grab a copy and buy it. That’s not click bait, that’s good marketing. Use your headlines, subject lines, and post titles to engage emotions, prompt curiosity, and drive more opens and clicks.