A friend is grumbling that his site gets lots of visitors and traffic but no conversions. Getting lots of traffic is great, but it doesn’t help if it’s the wrong kind of traffic.
For example, if I write a post called: Barbie: 50 Years of Greatness and talk about the successful marketing of the doll, I may get lots of traffic. However, it’s likely to be from 9 year old girls excited about toys. Since my target market is small businesses, the traffic won’t do me (or the girls) any good. None of us will get what we want.
