Get More Publicity by Promoting Other People

Did you know you can get more publicity by promoting other people?

PR firms do it all the time, but you don’t have to be a PR firm to take advantage of this simple technique.


Image via Wikipedia

And you don’t have to do much extra work.  In fact,  you’re probably doing most of this anyway.

Here’s how it works.

1. Set up a few Google Alerts (this is free) for your clients and prospects.

You can control how often the alerts are sent, how many results you get, and the sources (news, blogs, discussions, etc).  When your client is mentioned somewhere, you’ll get an email alerting  you.

2. Read your email.

Your clients will tell you about their successes, awards, and new product launches. Take that information and use it to help them spread the word.  Post it in your social media streams, mention it on blog posts, or point it out in your own newsletter.  And, be sure to congratulate them (even if you weren’t directly responsible).

3. Read your blog comments, and comments/traffic on your social media accounts.

Now that you have all that information, all you have to do is showcase it.  Write blog posts highlighting your clients’ successes.  Or, share it on social media.  It can be related to your products and services, or just something you’re proud they did  or achieved.

Everyone wins. (I’m doing this on another site, writing weekly posts highlighting remarkable people and businesses.  I get a link, and traffic too).

2 thoughts on “Get More Publicity by Promoting Other People

  1. Great tips! I love helping to promote our clients. It’s especially fun when they’ve just launched a new website we created. Not only do we get to show off our work a bit, it helps drive traffic to our client’s new site and has resulted in increased traffic and inquiries for them and their services.

    I’ve used Google alerts for quite a while and just recently remembered I wanted to add a new one – then promptly forgot to. So I’ll go do that right now!

  2. Jodi, thanks for sharing this. It’s so simple and obvious, yet easy to overlook. I appreciate your generosity in giving these tips!

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