Anything that changed your life? Let you focus in a whole new way? Gave you a big AHA moment? Or even just the ones that are covered with yellow stickies, with well-worn pages?
Some of mine:
1. Linchpin by Seth Godin
2. Tested Advertising Methods by John Caples
3. How to Win Friends and Influence People by Dale Carnegie
4. Scientific Advertising by Claude Hopkins (get a free download here)
5. Tribes by Seth Godin
6. The Copywiter’s Handbook by Bob Bly
What are your favorites? Share them. Or, share one you hated (if you dare).
Great sharing. It’s always good to share books.. It’s still the best way to sharing and generating ideas!
Here are some of mine:
Positioning by Al Ries and Jack Trout
22 Immutable Laws of branding by Al and Laura Ries
Origin of brand by Al and Laura Ries
Fall of Advertising and Ries of PR Al and Laura Ries
Ideavirus by Seth Godin
How to Win Friends and Influence People by Dale Carnegie
How to Become CEO by Jeffrey J. Fox
Thanks for sharing, Kamil. Why are those books, and particularly, Al Ries, your favorites?