28 Essential Online Marketing Tools

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Image by Anosmia via Flickr

Want free tools for your business? These 28 handy helpers save you time, improve your marketing, and make life less stressful.

Five free tools to help you get more traffic, brainstorm ideas, create screen capture videos, and manage projects.

1. Web Site Grader

Web Site Grader reviews your site, checks your keywords, and tells you how effective they are.  It will also give you your ranking in Alexa and Technorati.

2.  Quantcast

A tool that estimates the traffic and the demographics of visitors to your site (male/female, education level, age, etc).  You can use it for other sites too.

3. Bubble.Us

Free mind-mapping software. If you’re visually oriented (like I am) this is a great way to organize information and ideas. It’s like a flow chart for creative types.

4. Tiny Url

If you want to send (or post) a long, messy URL, try using this shortener instead. It’s a lot less cumbersome, and you can even customize it.

5. Scribefire

See something you want to quote on your blog? Or get a quick idea while you’re browsing. Use ScribeFire to drag and drop text into a post (without opening your blogging software). Or, save it for later use.

6. Wordoid

Stuck for a name for a new service or business? Plug in some words and wordoid will come up with suggestions for you.

7. Jing

This free tool takes a quick screen capture video – five minutes or less. If you need something longer, you can get Camtasia (not free, but not expensive).

8. Jott

Turns voice messages into emails. If you leave yourself a message, or someone leaves you one, it automatically appears in your email box (no typing).

9. Basecamp

Great for collaborating with people who are spread out in different cities. Keeps your notes, edits, and project management tools are in one place.

10. Maczot

Woot for Macs. One great deal each day.

11. Make Your Own Buttons

Make your own call to action buttons in photoshop. Plus, another one especially for buy now buttons.

12. Ebook covers

Make your own ebook covers for free. Takes a bit of practice, but it works.

13. 3-D Box.

If you want more ebook options, try BoxShot 3D software. It’s not free (and Mac only), but it will save you a lot of time.

14. Google Link Tracker

Once you finish that ebook, you’ll want to know if anyone is clicking the links back to your site. Great when you want to spread a free book or article.

15. Creative Commons Image Search

Find free images for your blog posts or ebooks. It will search in multiple places at the same time.  You can specify keywords, as well as usage rights, and where to look.

16. The wayback machine

It’s not just for Mr. Peabody anymore. Get your own time machine – and go back and find old versions of your site (or someone else’s) on the Web. It also has photos, old movies, and public domain books.

17. Scribd

Sample book chapters, free (and paid) ebooks, forms and templates – many at no charge. Upload a free ebook of your own and use their traffic to spread it.

18. Dryicons

Free icons in lots of different styles, from glossy to rather scruffy. It’s got blog icons, e-commerce icons, and holidays too.

19. Compfight

An improved Flickr search tool. It shows a full page of photos, plus their sizes (so you can find one that fits your needs without more clicking). You can choose by license too.

20. Veer

A stock image site, but one with photos that are more quirky and interesting than usual. Prices start at $1.

21. Free ideas

Out of ideas? Type a word into the inspiration generator and get photos, quotes, videos, bookmarks, songs, and tweets that match the word.

22. tineye

It’s a reverse image search.  Use it to find how images are being used,  if they’ve been changed, (great if you’re an artist or photographer and want to control the rights to your work) or to see if you can find a higher resolution version of an image you like.

23. E-junkie

An online shopping cart. E-junkie processes the orders, takes the credit card (or paypal information) and notifies you when you’ve made a sale. Use their affiliate program to help other people sell your books too.

24. Evernote (free and paid versions)

Keep track of ideas, save images, write drafts for blog posts, record your thoughts, and Available for both desktop and as an app, which will sync together so you can access it anywhere.

25. Asana – (free and paid versions, depending on your company size)

A project management tool. Use it for web development, tech support tickets, and task tracking (for one person or a team).

26. Scannable – scanning app from Evernote

Scan receipts, documents, scribbled notes (I have lots of these), business cards, and other piles of paper into your phone.  Goodbye clutter.

27. Userium – pre-launch website usability checklist

28.  Grammarly – a better spelling and grammar checker (this one can tell if you used the wrong word (even if it’s spelled correctly), suggest alternatives in context, and spots missing punctuation.

5 More Cool Tools for Creatives

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Image by laffy4k via Flickr

This edition of cool tools features image finding tools, a site that helps you get ideas, a web launch checklist, and an e-commerce tool.

1. Compfight

First up is compfight.  It searches Flickr, but lets you choose the license you want (commercial use or non-commercial).  The images display across the whole page (so you see more of them).  The dimensions pop up as you move your mouse over the photos (so you can tell right away if the picture is the right size for your needs).

2.  Veer

Next is veer. They’ve got illustrations, stock images, and typefaces.  Sure, there are lots of stock houses, but these photos tend to be more quirky and interesting than standard stock.  Images as low as $1. And you gotta love a site that has a typeface called “Strangelove.”

3.  Ideas

Need an idea?  Feeling kinda stumped. Try the inspiration generator. Type a word into the box and get photos, quotes, videos, bookmarks, songs, and tweets that match the word.

4.  Web launch checklist

Want to make sure you don’t mess any techy steps when you launch a web site? Or, want something you can pass on, without reinventing the wheel? Check out this web launch checklist. Fill in the blanks on the form and see if you’re good to go (or if you need to go back and recheck something).

5. E-junkie Shopping Cart

If you’re selling ebooks or videos or other services on your web site or blog, you’ll need a shopping cart. This is software that processes the orders, confirms payment, and sends a unique link to download the product. E-junkie works on both websites and blogs.

They also have an affiliate program, so you can have other people sell your stuff. I’ve set up one to sell my Instant Website Review ebook. Here’s the page on my site with instructions on how to become an affiliate, along with banners you can put on your site.

Have a great weekend! Happy Independence Day to those in the U.S. Fireworks for everybody! 🙂

Cool Tools for Freelancers

English: a toolbox Deutsch: Eine Werkzeugkiste

 (Photo credit: Wikipedia)

Today is cool tools day.

That means it’s time for a quick rundown of cool software, plugins, handy gadgets, and widgets that make life easier for freelancers and creatives.

Today’s batch includes three tools: a handy wordpress plugin, a web archive that tracks changes on just about every website on the internet (plus lots of extra goodies), and a collection of icons that you can use on your website or for apps.

Zemanta

First up today is a tool I’m just trying out. It’s called Zemanta. It looks at your blog post and finds relevant links, images, and tags (automagically). You can set preferences, and the images are tagged with the appropriate usage license. You can specify (to a point) which feeds it looks at to get related content, and also add twitter or facebook feeds. I got the tool image by typing tools into the search box (without leaving WordPress), and then clicking on it. Pretty cool, but I had a heck of a time getting it aligned properly. A bug?

The wayback machine

If you’re a Rocky and Bullwinkle fan, you’ll remember the time machine from the Mr. Peabody and Sherman cartoons. This wayback machine. is an internet archive that preserves web sites, photos, audio, animation and more.  You can search for old versions of your own website or download free books, movies, and free recordings

Scribd

Scribd: Tons of forms, eb00ks, and documents  Learn more about business, baking, get office forms, templates, and lots more.  Many are free, some are paid.

Free web icons

Dryicons: Free blog or website icons: social sharing, flowers, e-commerce, sports, and holidays.  Lots of different styles, from “grungy” to “ink drawing” to “sleek.”

9 Cool Tools for Freelancers and Creatives

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It’s the little things that can make your life easier and better. Here are some tools that can help you remember your great ideas, keep you out of trouble, and spiff up your web site.

1. Google Goggles for Gmail

Ever send an email and wish you hadn’t? Google Goggles (for gmail) forces you to stop and think first. You can’t send the email until you solve some simple math problems. Set it for a particular time of day (or all the time). Open up gmail and go to settings/labs/gmail. More details at google tutor’s post how to avoid sending embarrassing emails.

2. Font Finder

What’s that font? Need to duplicate a font and not sure what it is? Check out the Linotype Font Finder. Answer a few questions and presto! Your mystery font is identified.

3. Jing

Need a quick video? Don’t have Camtasia? Try Jing. It’s free and will make a 5-minute video capture of your screen.

4. Jott

Haven’t got a pen handy (god forbid), or want to leave yourself a note? Try Jott. It takes your voice messages (or messages from your clients and friends) and turns them into text messages. So, you don’t have to retype (or type at all).

5. Basecamp

Bascamp is a web project management and collaboration tool. Keep track of each stage of your project, make edits, and keep files all in one place. It’s especially helpful when you’re working virtually.

6. Maczot

Maczot – Sort of like woot for Mac software. One cool Mac software tool every day, at reduced prices.

7. Buttons!

Here’s a tutorial for making buttons in Photoshop. Step-by-step instructions.

8. Ebook covers

How-to tutorial on creating 3-d ebook covers (with template outlines). Or, buy 3-D box software.

9. Google Analytics Link Tracker

Yet another cool tool from Google (thanks to Paul Cunningham for pointing this out). This is a Google Analytics tracker. It lets you track clicks back to your site when you publish an ebook, or a newsletter, or an article. It’s especially helpful with a free ebook or report that you want to spread.

Share your own tools

Got a  tool you can’t live without?  Share it in the comments.

More about tracking tomorrow.

Image thanks to: laffy4k

Five Cool Tools for Creatives

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Whether you’re a writer or a designer, cool creative tools that help you manage your work, boost your creativity, or help speed up the tasks you hate (speaking of which, today is tax day in the US; don’t forget to file).

  1. Free mind mapping software
  2. Long URL shortener
  3. Scribefire blog publisher (lets you drag and drop text directly to your blog)
  4. Customer focus calculator
  5. Naming tool

Got a favorite tool you like to use? Note-taking software? Project organization? Something else? Share it in the comments.

Image thanks to zaphodsotherhead