Your e-newsletter is your link to your prospects and your clients. So, it’s important to make it useful, relevant, and helpful.
Here are 10 quick ways to improve your e-mail newsletter marketing and get better results.
1. Limit the number of steps to sign up
The more questions you ask, the lower the opt-in rate will be. Make it as simple and easy as possible. Name and email are best (or even just email). Don’t ask anything else unless you have to (for example if you’re sending fashion tips, you’ll need to know gender.
2. Review your sign up process
Spell out what they’ll get when they sign up (a book, a video, an e-course), how often they’ll get it (monthly, weekly, daily), and the kind of information they’ll receive (graphic design tips, reviews of the latest camping gear,
3. Check your confirmation page
Does it spell out exactly what will happen next? Are the instructions clear? If yours is confusing, change it. Sometimes, people see “subscribe” and think they need to pay, others see it as a reminder that they’ll be getting regular information and emails. Experiment with the wording and see what performs best for your readers. Make sure you ask them to whitelist you too (add your email to their address books), so the message doesn’t fall into the spam folder by mistake.
4. Include links back to your blog
This gets more clicks and traffic back to your site. Add links to posts that expand or complement the topic of that particular issue. Or, highlight the best posts of the past month/week (depending on your frequency). Include posts by other people too (as long as it’s useful and relevant to your audience – no sneaking in tips about hiking gear to a newsletter about decorating with stained glass.
5. Tweak the design
If you’re using HTML (graphics) for your newsletter, take a look at the design. Is it easy to follow? Or, are you trying to cover 5 or 6 different topics at once? Add more white space, to make it easier to read.
6. Cut down the content
Sometimes too much information can be overwhelming. Try three articles instead of six. If there’s one primary article or topic, make it bigger than the other two (but not too big, or it will drown them out). Edit ruthlessly.
7. Add more calls to action
If you want people to do something (like watch your how-to videos), ask more than once. Make it clear that’s what you want (“watch the how-to video”). If you don’t ask, you don’t get.
8. Test your subject lines
Which gets more opens and clicks? Subject lines with questions (Is HTML better than text?); subject lines with numbers (4 Things Your Website Must Have)? Or a subject line that promises something (Turn Your Trash into Cash)? Remember, what works for me, or for your friend, or for a famous blogger may (or may not) work for you. Each audience is different.
9. Be consistent
Send it around the same time, on the same day each week/month/day. You can schedule this easily in AWeber.
10. Ask for feedback and encourage replies
You can put up a survey in Google docs (or use survey monkey) if you like. Or, just make it clear that your virtual door is open. I include a note saying that if you have a question or comment you can just hit reply. It goes straight to my personal inbox.