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Today’s edition of cool tools covers everything from email to Facebook to linkbait.

Unbounce: Easily design and test different landing pages. Free 30-day trial

Linkbait generator: Type in a word (singular or plural) and get an attention-grabbing headline

Ultimate Facebook guide: Speaking of linkbait (meaning writing something designed to get lots of links back to your site), here’s an extensive list of links with everything you need to know about using Facebook

Email on Acid: 60s flashback! No, not really. The name is weird, but it’s a tool that lets you preview how your HTML email will look in lots of different email apps (before you send it).