What’s Wrong With This Web Copy?
Yesterday, I posted some copy and asked what was wrong with it. The company is pure fiction, but the copy is adapted from an actual Web site. Names and details have been changed to protect the guilty.
Can you spot the problems?
Here it is again.
A badly designed web site can have a negative impact on your site’s effectiveness and the money you earn from it.
After the initial consultation phase of your project, Wow Wow Web Design will create your web site using professional design tools. There are people who will offer to produce graphics for you at highly discounted rates. However, the quality of their design may be poor.
Whether you need a big web site or a small one, we can provide all your design needs.
No work process
There’s a general statement about an initial consultation, but no indication what happens after that. Talking about your work process is good, but spell it all out. Take people through what you’ll do and when.
No differentiation
Why choose Wow Wow over any other company? Do they offer tools that let you easily make small updates yourself? A project dashboard? They’re not remarkable in any way.
No trust/value
They point out that cheaper alternatives may lead to poor results, but give no proof that their services are better.
No tribe
What is their market? What kind of fish are they trying to catch? Do they specialize in large companies? Plumbing suppliers? Artists? Can’t tell. Who is their perfect client?
Image: sue_r_b
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2 comments
The internet is full of scammers and we have to careful of them. Research and a bit of cynicism is vital.
Walter, I’m puzzled. Why do you think there’s scamming involved here? They’re just not doing a very good job of marketing themselves.
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