How to Safely Manage a Marketing Crisis

tigerLet’s face it. We all mess up. Of course, some transgressions are worse than others. For proof, ask a certain famous golfer.

However, whatever your mistake, there’s a right way and a wrong way to handle it.

If you make a mistake, admit it. Do it right away.

Don’t hide – talk about it. Tell your client you understand why they’re upset. Listen to their complaint. Apologize. Then, tell them what you’re going to do to fix it.

The cover-up is always worse than the crime (see ref: Watergate, Union Carbide, Iran-Contra). Hiding makes it worse.

Add something to the original specs to make the client happy.

They’ll understand. They may even become a bigger fan!

Image: digital art

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