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A roundup of tips to help you create better landing pages. The image on the top right is a heat map – tracking where people look the most when they view a page. Red is HOT!
10 Steps to Landing Page Failure
What Do Landing Pages Have in Common With Grade School?
This used to be a pickup truck. As a pickup, it was ordinary. As a big, red wagon it’s fun!
Image via Wikipedia
I was watching Citizen Kane a few days ago and it occurred to me that the entire movie could be summed up in one word. If you say that word, and you’re talking about movies, everyone knows exactly which film you mean.
Rosebud.
Then I thought of a few more:
Munchkins
Stella!!!!
Oompa-loompa
What other movies can you describe in one word?
I recently read a series of posts on another blog about effective marketing plans.
The posts went through all sorts of useful (but complicated) analysis – SWOT (strengths, weaknesses, opportunities, threats), psychographics, barriers to entry and so on.
All good to know, but a bit overwhelming. Heck, some of it made my head spin.
1. Selling to everybody instead of just “your tribe.” Don’t try to sell holistic medicine, childcare tips, and photography all on the same website.
2. Not differentiating yourself: “price,” “quality,” or “service” aren’t enough.
3. Marketing to demographics instead of problems. Never assume that shared demographics (age, income, children, geography) equals shared needs.
These tips are from my new two-part program, Marketing Plans Made Simple.
* how to pick your dream client
* if your niche is big enough, or too small
* ways to stand out from your competition (or have none at all)
Click here to get the full scoop.
P.S. Price goes up October 15