Someone told me recently that when he went to the local supermarket, he found the store selling TVs, fans, and refurbished Dell laptops.

What happened to food??  And, who will support those laptops if they break or the software crashes?

Don’t try to spread yourself too thin by being all things to all people.  Instead, focus sharply on one or two things that you’re really passionate about. Decide on your ideal customer, and your ideal market.

Be able to describe what you do in just a few words. It can be as simple as “I paint schools” – what you do, where you do it, who you do it for. The more you add, the more it confuses your audience.

Even better, do something that stands out and offers a benefit: “I paint schools using non-toxic paint, so children stay safe.”

title of this post (i) by Joel Canfield, the Commonsense Entrepreneur

Photo credit percita