Tag Archives: Freebie Friday

Freebie Friday: Turn Your Advertising into a Science

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Today’s Freebie Friday is a book written in 1923. While some of the references are a bit quaint and the brands long-gone, the information inside is as true now as it was then.

Even back then, there was a raging argument over whether copy should be long or short, because ‘people don’t read.’

In fact, this book is the basis for modern direct marketing (which is the basis for measurable internet marketing).

Should you say you’re the best in the world?

Does claiming the lowest prices in existence drive more sales?

Is it a good idea to focus on a specific group, or is it better to talk to as many people as possible?

To find out, <scientific-advertising>download your free copy of Scientific Advertising.

Freebie Friday! – Free Resources to Plan and Start Your Business

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Freebie Friday is a new once-a-month post on the last Friday of each month. It will feature small business resources, email statistics and marketing reports, marketing white papers, and maybe a book or two.

Here are this month’s links:

Business news and company information

CEO Express This helpful site has links to world and business news, financial market information, online search resources, reference materials, phone and zip code directories.

Hoovers Search thousands of companies by name or stock ticker. Get information on stock prices, SEC filings, and financials. Subscribers gain access to smaller and mid-sized company information.

Advice for small businesses and start ups

CCH Business Toolkit A comprehensive guide that will take you through every step of planning, starting,and running your new business. “Ask Alice!” columns offer advice on managing your accounting, insurance, marketing, taxes, and other critical business functions.

Small Business Administration Information on government regulations, financing options, loan requirements, and business plans.

Magazines for entrepreneurs

Inc. Resources, useful articles, and advice for small business owners.

BtoB Focuses on all aspects of business-to-buisiness marketing (both on- and off-line). They also offer e-newsletters and host events devoted to topics such as blogs, internet marketing,and integrating multi-channel marketing efforts.

Planning and starting your business

Service Corps of Retired Executives Free and confidential help from retired executives. Search by city, industry, or area of expertise. Plus, the web site has lots of “how to” articles and business templates.

Free sample business plans

Office Depot Business forms . Free, downloadable forms for organizing your business, operating agreements, employee management, and tax forms.

Legal Information

Basic legal forms and information (does not substitute for a lawyer, but will give you a basic outline).

Findlaw Business Contracts, Profit and Loss Statements, How to Read a Balance Sheet, Mergers and Finance

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