Did you know you can get more publicity by promoting other people?
PR firms do it all the time, but you don’t have to be a PR firm to take advantage of this simple technique.
And you don’t have to do much extra work. In fact, you’re probably doing most of this anyway.
Here’s how it works.
1. Set up a few Google Alerts (this is free) for your clients and prospects.
You can control how often the alerts are sent, how many results you get, and the sources (news, blogs, discussions, etc). When your client is mentioned somewhere, you’ll get an email alerting you.
2. Read your email.
Your clients will tell you about their successes, awards, and new product launches. Take that information and use it to help them spread the word. Post it in your social media streams, mention it on blog posts, or point it out in your own newsletter. And, be sure to congratulate them (even if you weren’t directly responsible).
3. Read your blog comments, and comments/traffic on your social media accounts.
Now that you have all that information, all you have to do is showcase it. Write blog posts highlighting your clients’ successes. Or, share it on social media. It can be related to your products and services, or just something you’re proud they did or achieved.
Everyone wins. (I’m doing this on another site, writing weekly posts highlighting remarkable people and businesses. I get a link, and traffic too).