Ever start reading a web page or a tutorial and wonder what the heck the writer was talking about?
Terms such as lightweight code (what, is it made out of feathers?), or nixie (related to pixies maybe?) can be awfully confusing. Here’s a guide to busting some of that jargon.
A/B split: dividing your list (or your web page views) in two pieces. You change one variable at a time (like button color) and test to see which performs better.
AIDA: The four steps to successful marketing: Attention, interest, desire, action
B to B: business to business (companies selling to other companies)
B to C: companies selling to individual consumers
B to G: companies that sell to the government
Call to action: A request to do something (such as “click here”).
Click through rate: The percentage of readers who click on an ad or email link
Copywriting 4 Ps: promise, picture, proof, and push (essentially, the same principle as AIDA) – this means making a big promise about your product, painting a picture of who and how it will help, showing proof it works, and then asking for the sale
ESP: email service provider. A company, such as AWeber, that will manage your email marketing lists and subscriptions for you.
Landing page: a dedicated web page designed to solicit a specific action (such as buying something or subscribing)
Niche market: a specific slice of the entire business pie – focusing one small segment of a market, rather than trying to market to everyone.
Nixie: nothing to do with pixies; a nixie is a postcard or mailing that’s returned because the address is no good.
RFM: recency, frequency, money. A way to rank your clients (or subscribers) based on how new they are (recency), how often they buy (frequency), and how much they spend (money).
SEM: search engine marketing; the equally arcane art of using Google to drive traffic – while this includes SEO, it can also be paid ads (those sponsored ads you see on the right side of Google searches)
SEO: search engine optimization, or the arcane and mysterious art of getting more people to come to your website. The idea is to find keywords with lots of searches (and not a lot of competition)
Got any to add? Or one you found and don’t understand? Add it in the comments.
Get more business now. Click here for your free ebook.
Related posts:
Jodi, I killed a nixie that was trying to get into the tortilla chips this morning. Hey, I learned a couple of terms today, and I’m allegedly in this business. Thanks!
They are pesky, those nixies! But not as pesky as those old-fashioned cheshire labels (which keep disappearing, leaving only their bar codes).
I surprised myself with how many I knew, given that I am NOT a marketer but rather an enterprise strategist. I had not heard ESP as Email Service Provider, but the rest were quite familiar.
Now, if only I’d decided to get that business degree
Nick Malik´s last [type] ..User- behh
No worries about the business degree, Nick. I have a double major in English and Poli Sci, and a minor in Art History.