What do you really sell?

Holes or drills?

You may think this is an odd question. Hardware? This is a marketing blog for creative types, why in the world is she talking about home improvement projects? What’s gotten into Jodi today? Has she forgotten to drink her morning tea?

Nope. I had the tea (Russian Caravan).

What you really sell

“Why, I’m in the design business!” Or, “I’m a writer, I sell words.”

Well, you are. But, you’re also in the solution business. A writer isn’t selling words, they’re selling products, or magazines, or web site visits. A designer is selling more products.

What people really buy

Is a dentist selling teeth whitening? Not really. White teeth don’t work better than yellow teeth. But they do look better. What the dentist is really doing is selling patients on the idea that they’ll feel better and attract more positive attention from men/women.

A tour company that specializes in trips to the South Pole isn’t selling a vacation. They’re selling a rugged adventure.

A teacher isn’t selling education or memorizing facts and dates. If she’s a good teacher, she’s selling problem-solving, leadership, and the ability to think for yourself.

When you talk to potential clients or customers what do you tell them? What’s the problem you solve? Do you think this is important? Or, do I need another cup of tea?

Image thanks to: gravityx9

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