Ever seen one of those sites with a really long sales page?

You know the kind, the ones with big, urgent headlines (Act Now, Or You’ll Regret It for the Rest of Your Natural Life). They’ve got big, red headlines, and lots of yellow highlighter.

They’re what we call “Direct Marketing Ugly” – urgent, in-your-face stuff that screams and jumps up and down, begging for attention.

It’s still used because it still works. However, if you’d prefer something a bit more low-key, try engaging your visitors instead.

Get people involved.  Ask them to submit stuff, biggest challenge, or offer a free analysis, or review.  Build trust by asking for opinions.