On Tuesday, Seth said that you can create a breakthrough or you can win incrementally – with small changes that gradually build attention and trust.
A change can be small and still be remarkable.
On Monday, I was down in Union Square in New York City. I noticed that the crossing lights had a countdown clock. The lights counted down, so you knew how much time you had to get across the street before the light changed.
A small thing, but one that made it much easier to cross the street.
What small thing can you do that will make it easier for your customers? Or for yourself? Or that would be worth talking about?