Last Thursday, Bob Bly asked his readers
whether they agreed with Kent Lewis, President of Anvil Media that social media is not an effective marketing tool. Mr. Lewis, who was interviewed by DM News, (3/2/09, p.10) stated that he saw social media networks as personal collaboration tools, rather than an information or research source. Commenting on this, Bly said that he’d tried Twitter and found it mostly a bunch of useless gab.
I agree that Twitter (and Facebook and etc.) can certainly be a giant waste of time, but there are opportunities there as well.
- an airline sending tweets to passengers that their flight is delayed
- a popular restaurant announcing that there are a few reservations available for that night (first tweet back, first served)
- reporters tweeting queries to a service that broadcasts their queries (HARO)
- a cable company using Twitter to communicate with customers having problems (and get them fixed)
- a friend used it to get sponsors for a project
- Tribes, which has not only connected people all over the world, but produced two e-books (group), inspired several more, plus blogs, and collaboration on real-world projects
What do you think? Waste of time? Or useful tool? Chime in!