How to Get Champagne Marketing Results on a Ginger Ale Budget

by Jodi

champagne
You don’t necessarily need to spend a lot of money to get great results. Several years ago, I ran a campaign that cost about $75 and got 43 registrations (we were expecting 15, and had to start a wait list) at between $25-$45 dollars a person.

The secret?

First, a targeted list. If it’s not relevant, it won’t be opened (no matter how great it is).

Second, an email on a hot topic (in this case, marketing financial services to Hispanics), offering the chance to reach a growing market, along with the information needed to fit their attitudes, demographics, and behavior. So, valuable information, how to avoid mistakes, and the opportunity to reach a new market.

Third, barter! Since my budget was low, I invited someone with a Hispanic marketing newsletter two tickets to attend the event for free. In return, she marketed the event to her readers (a$250 value).

Fourth, keep it simple! Don’t overwhelm people with lots of information. Keep landing pages short. Clearly mark your offers and use big buttons. Highlight the action you want visitors to take (click on video, download white paper, subscribe to newsletter).

What have you done to market your products on a low budget? Share your stories in the comments.

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