Seth Godin pointed out today that using a date certain can be very powerful.  Promise something by next Thursday at 10 AM, rather than sometime next week.  This struck me because about two weeks ago I ordered a new backup drive.  Last time I ordered from the same company, my package arrived in two days (without express shipping). This time, I’ve waited two weeks. No exact date given, no updates either.

The excellent service I got the first time led me to expect the same this time.

Imagine if I’d gotten it (I’d be singing their praises).  Instead, I’m wondering where the heck my hard drive is.

Maybe I should start a pool – when will Jodi get her drive?  What’s your best guess?