Is paper old-fashioned? Are we stuck using analog thinking in a digital world? I usually agree with Seth, but I’m not so sure today.
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He said,
“The simple thank you note, for example, is a long tradition based on the technology of couriers and then the postal service. Of course it arrives three days later, because that’s how long it takes. At first, the email thank you note seems too impersonal, too easy, too digital. Then, we begin to appreciate the speed and it become[s] ubiquitous and then expected.”
I’ve received two notes in the mail recently – from people I’ve never met. Both thanked me for helping them. They were thanking me for my “virtual” gifts (this blog and being a friiiend on triiibes), but I felt that I was the one who had received the presents.
I think in a digital age, paper is, dare I say, remarkable. I have both notes on my desk where I can see them. I’d never print out an email note and keep it – and if I did, it would look and feel like every other piece of paper on my desk.
What if you sent your clients a thank you note (in the mail) occasionally? Or a postcard for no particular reason? Would that stand out from an email?
What do you think?
