We’ve all read lots of business books (or been told we should). What’s your favorite? Which did you find the most helpful? What changed your thinking the most? Or kept you up at night, or made you slap your head (duh!)?
Linchpin by Seth Godin?
Career Renegade by Jonathan Fields?
Thinkertoys by Michael Michalko?
The Long Tail by Chris Anderson?
Something else? Tell us which one and why.
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Here are some of mine (from some pretty random sources).
Godot never comes! – Thom Singer (from a recent comment on Chris Brogan’s blog).
Waiting (and waiting) for perfection, or for someone to save you, won’t move you forward. Instead of waiting, do something. It’s OK if it fails, which leads me to..
Give yourself a D – Seth Godin (Linchpin)
Failure happens. If it does, you’ve learned something.
I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes . . . ~ Philip Dusenberry
Great spirits have always encountered violent opposition from mediocre minds – Albert Einstein
If I am not for myself, who will be for me? If I am for myself only, what am I? And if not now, when? – Hillel
This may not seem to have a lot to do with marketing, but it does. If you only give and give you will be poor and hungry. It is OK to want to earn money for your work, and be paid accordingly. However, if you only interrupt people and act selfishly, you will be perceived as greedy and self-centered. Give some things away (but not everything). What are you waiting for? If it’s Godot, he’s not coming.
What are your favorites? Share them below.