I saw this video on Web Ink Now today. It was part of a post pointing out that people don’t care about your products (as a business), they care about their problems and whether you can help fix those problems. So far, so good and I nodded my head in agreement.

Then he included a video. He said it “offers a twisted look at the problem with older TVs. The link at the end of the video points to a webcast with Cisco chairman John Chambers, during CES on Jan 5.”

Here’s the video:

https://www.youtube.com/watch?v=fMsY9O9iLqk

I completely agree that saying your product is great or talking about the 1080p definition or the thousands of connections doesn’t help.

I don’t like the video video though. It seemed to make fun of older TVs (or people who had them), rather than helping them.

And the link to the talk at the end (which, I confess I didn’t watch) isn’t terribly clear. If David hadn’t pointed it out, I would have never known what it was.

Clever is fine – but not for the sake of being clever, which this seems to be.

What do you think?