Blogging can be a bit scary (especially when you first start out). Staring at that blank screen can be intimidating. What do I write? Will anyone read it?
Here are nine ways to make your blog better.
- Write a great headline. Some say write the headline first, others suggest doing it last. Either way, the headline is what draws people in and gets them to read more.
- Use subheads. These are little signposts that point out new, important points. They’re helpful for people who skim (rather than read every word), and also for search engines. Use <h2> tags in your subheads to signal, “hey, this is important stuff.”
- Write short paragraphs. They’re much easier to read online than long blocks of text.
- Use short, easy words. It’s tempting (especially if you’re a writer) to show off your vocabulary, but don’t do it. Write conversationally instead. Pretend you’re talking to a friend.
- Build a series of posts. They’ll keep people reading (and coming back) to see what happens next. Think of soap operas or cartoons (tune in next week, when Penelope says….).
- Take that series and bundle it into a free report (I shamelessly stole this idea from Problogger).
- Be passionate about what you’re writing about. If you’re bored, your readers will be too.
- Encourage comments. Ask readers what they think, to make suggestions, or to share their own experiences.
- Respond to the comments you get, and interact with your readers. It’s OK if people disagree; if someone gets nasty you can delete them.
What are your blogging tips? Share them here.