What are your favorite business books?

stack of booksAnything that changed your life? Let you focus in a whole new way? Gave you a big AHA moment? Or even just the ones that are covered with yellow stickies, with well-worn pages?

Some of mine:

1. Linchpin by Seth Godin

2. Tested Advertising Methods by John Caples

3. How to Win Friends and Influence People by Dale Carnegie

4. Scientific Advertising by Claude Hopkins (get a free download here)

5. Tribes by Seth Godin

6. The Copywiter’s Handbook by Bob Bly

What are your favorites? Share them. Or, share one you hated (if you dare).

What do Parrots Have that Technology Experts Sometimes Lack?

parrotology cover imageYou may be thinking, parrots?  Why the heck is she talking about parrots?

It turns out that parrots are very good at getting a person’s attention, and using people language (not parrot language) to get what they want.

Where does the technology part come in?  Because technology experts often have trouble translating “geek” speak into business language.  And, clients often have difficulty explaining what they want in terms that make sense to technology experts.

You know how it is. You patiently explain to your client that IE’s render engine is no good. You tell them that their code isn’t web standards-compliant and you’ll have to rewrite it. And they look at you as if you have completely lost your mind.

How to bridge this communication gap

Pat Ferdinandi (along with Scarlet, her parrot), has put together this free assessment called “A Technologist’s  Guide to Performing & Surviving in the New World:  Parrotology: Stop Being a Commodity & Become Irreplaceable.”

It’s designed to help technology types (computer geeks, developers, coders, you know who you are), communicate better with business people.

Pat’s assessment will help you:

  • analyze your ‘business speak” skills
  • transform yourself from a commodity into a trusted adviser
  • earn more money
  • gain recognition for the time, money, and effort you save your clients
  • build word of mouth that will help you get clients coming to you (instead of the other way around)

Get your free copy here.

Like the book? Like this post? Pass it on.

Get Rid of Bad Powerpoint Once and For All

Image thanks to alice

This slide is rightly called “Death by Powerpoint.”

You’ve probably seen something a lot like it.  Lots of text.  Way too many bullets.  Complicated graphs.  And type so small you need an electron microscope to see it.

Nobody learns anything from those slides (except maybe to bring some aspirin to their next meeting).

However, if you’re struggling with your slides,  there is something  you can do.

Take them to the slide doctor

Chris Landry specializes in slide makeovers.  Send him one or two slides.  He’ll examine the patient, diagnose the problem, and cure it.  He’ll even  post before and after shots, and explain how he does it.

His slides are so good, they were in the book Presentation Zen and won a prize from SlideShare.

Don’t let bad powerpoint happen to you

Email him at slidedoctor [at] gmail.com