Yesterday, demand for Missoni’s new line at Target caused the site to crash.  The traffic was higher than Black Friday (the day after Thanksgiving in the US, and the unofficial start of Xmas shopping season).

Twitter exploded.  But this is not about that.

There’s a recession.  People are hurting.  Does anybody really need a zig-zag $400 Missoni bicycle?  No.  But they want it.

It’s cool. It’s fun. It’s different. And, people don’t buy what they need. They buy what the want (recession or no).

Something that stands out. That doesn’t look ordinary. That they can brag about. Or show off. Or be delighted with.

Purple cows, even.

What do you think?