I was listening to a webinar the other day with Peter Shankman of HARO (Help a Reporter Out). Peter’s got 188,000 people on his email list, and mails three times a day. He said he had an open rate of over 70% (pretty phenomenal for such a frequent mailer). His fans love his emails.
All creative types (and bloggers) want fans. We want people to like us, to leave comments, and eagerly await what we write. We want editors who never, ever kill our darling, favorite phrases. Clients who love our web designs, and never, ever spend an hour arguing over whether a design should be predominantly red or blue.
But, we know that may not happen. Certainly not all the time.
What we can do
We can’t all be Peter (darn), but is there anything we can do? What makes readers (and potential clients) respond?
- Random rewards?
- Personal stories about successes (or even failures)?
- Something else?
What other techniques can you think of? What have you tried? And which of them worked?