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Once upon a time….

No wait, not that kind of story. I mean a story about your company. Something that means something to the people reading your web site or your tweet or your ad. That draws them in.

An ad (or a web site) are really stories. A story that you tell about yourself, your company, and your customers.  Why you.  What results you get.  How your customers feel about it.

But in order to be effective, it has to be interesting. Does it incite curiosity? Is it relevant? Does it tie into something the reader cares about? Does it attract attention?

Here’s an example

“Man jailed for breaking home owner association rules” – not much of a story there, is there? It’s boring.

How about this instead?

“Man jailed for brown lawn.” Huh?   How’d that happen? (This is true, by the way).

Stories draw people in

Here’s another example.  I was just looking at an ad for a freelance writer. It was for a horticultural company (not my niche, but I love plants and gardens so I looked). They said a lot about their company, and its long history. Not much about why I’d want to work with them (or what they wanted me to do). No story. I went and looked at their web site – not much story there either. They have programs for gardeners (but not much about why I’d want to join).

What if they used a story instead?

“It started with a single seed. One single tomato seed that became an empire.”

Do you have a story?

What is it? Or do you think you don’t have one?

Email me privately for personal help.

Related posts:

1. Why Does a Business Need Story Time?
2. Change Your Story and Eat Cake