Not real fish, though this one is a lovely example (done on a computer). In marketing, your “fish” are your people – the ideal customers you want to reach.
Don’t try to please everybody
One of the hardest lessons for many solopreneurs (and even bigger companies) to learn is to not try to please everyone, only your own school of fish.
Apple doesn’t care what “everybody” thinks. Some people love the iPad. Some don’t care. Others hate it. Apple focuses only on the first group – and it’s a big enough tribe that they sold $150,000,000 worth of iPads in one day.
They know how to find a niche market, determine what they want, and how to deliver it.
Focus only on your “fish”
Before you can sell anything, you need to know what your own “fish” look like, what information they need, and how you can help them get it.
Are they big fish (companies)? Small fish (solopreneurs)? Are they older fish (established businesses) or newly-hatched fry (baby fish)?
Actual fish want to know what’s for dinner and where to find it…the best sources for smaller fish, or plants, or flies.
Your clients probably don’t eat flies (at least I hope not), but they will want to know how to get their book published. Or how to set up a blog. Or an ebook on how to get more web site sales. Buy a copy (before the price goes up May 1), and help contribute to the “Jodi wants an iPad fund.” 
Have you been able to find a market niche (or your fish)? Want some help figuring it out? Ask in the comments.
Image compliments of chefrandan
Email me privately for personal help.
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