Go look at your Web site’s home page in a new window. Or, pull out your company brochure.

It’s OK, I’ll wait.

Read the first two or three paragraphs.

Do they pull you in? Make you want to read more? Or, is the best opening sentence buried?

Here’s an example, from the completely fictional Wow Wow Web Design company.

After the initial consultation phase of your project, Wow Wow Web Design will create your web site using professional design tools. There are people who will offer to produce graphics for you at highly discounted rates. However, the quality of their design may be poor.

A badly designed web site can have a negative impact on your site’s effectiveness and the money you earn from it. Whether you need a big web site or a small one, we can provide all your design needs.

Easy copywriting tip

What’s the tip?  Look at the paragraph again.

The best sentence is buried at the beginning of the second paragraph.  Move that up and see how much better it reads. Now it’s telling you right away how bad website design could hurt your business.  Once you recognize a problem, you’ll want to know how to fix it.

A badly designed web site can have a negative impact on your site’s effectiveness and the money you earn from it.

After the initial consultation phase of your project, Wow Wow Web Design will create your web site using professional design tools. There are people who will offer to produce graphics for you at highly discounted rates. However, the quality of their design may be poor.

Whether you need a big web site or a small one, we can provide all your design needs.

There are several other things wrong with this copy. Do you know what they are?

Find out here.

Image: spekulator